Apr 19, 2018
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**POSITION: MARKETING ANALYTICS MANAGER**
**ORGANIZATION: StubHub,** **www.stubhub.com** **(an eBay company NASDAQ: EBAY)**
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company's FanProtect Guarantee™ processing a ticket every second today with billions of ticket sales each year globally. Company partners MLB, AEG, ESPN and many leading teams such as the San Francisco Giants and University of Texas, along with over 60 other teams in MLB, NBA, NHL and NCAA.
StubHub One – We act as one team in pursuit of connecting people through inspiring event experiences.
At StubHub, we are:
Driven – We strive for excellence – constantly improving our game
Courageous – We are bold & not afraid to challenge the status quo
Inventive – We see what others don’t & pioneer new paths
Richly Diverse – We recognize & respect everyone as a unique individual
Brand – We experience the world through StubHub
The Marketing Analytics team at Stubhub combines critical thinking, creative problem solving and statistical rigor to surface actionable insights and advance revenue driving opportunities for the company. The team builds data-driven, customer-centric measurement constructs that enable marketers to focus on innovative efforts having the highest overall impact across our North America and International business units.
As the Marketing Analytics Manager, you will participate across the entire innovation life-cycle, from ensuring that we design the right experiments to determining the lift and scale of each innovation. In addition, and in partnership with the Data Analytics Manager, you will advance several fundamental analytic areas, such as attribution, customer long-term value, retention, and acquisition. While this is a cross-channel role, you will have a stronger alignment with the Digital Advertising channel. This role has the potential to manage direct reports.
The ideal candidate combines outstanding business acumen and communication skills with world class quant skills, with particular experience applying experimental design and analysis, and multivariate modeling methodologies across a range of performance marketing channels, as well as experience testing offline campaigns.
**PRIMARY JOB RESPONSIBILITIES**
+ As manager of the Marketing Analytics team, cultivate the talented individual contributors on your team to grow their own analytical, communication, and leadership skills
+ Roll up your sleeves and perform analyses independently, in cooperation with your team and the Data Science team across a range of more strategic topics for StubHub. Examples are: CLV measurement
+ Optimizing the marginal dollar spent.
+ Keyword bid optimization
+ Maintain excellent practice and technical standards
+ Establish KPIs and goals; specify reports and dashboards for the Reporting team
+ Maintain standards for tracking and measurement; guide those in control of tracking code to specify and QA it properly
+ Ensure alignment of our channel attribution model with our business objectives, and with as rigor commensurate with how we make spending decisions
+ Directly and through your team, help the marketing channel owners optimize return on their effort and spending through analysis, controlled experiments, pseudo-experiments, and pre-post analyses
+ Personally present findings and recommendations for action to your peers in other functions, and to senior leaders of the company, and support the individual contributors on your team to do the same for their work
+ Understanding of the full range of online marketing channels, principles of multi-touch attribution, web analytics
+ Fluency in pixel and API based data transfers.
+ Experience with report prototyping.
+ Strong SQL skills and Hive fluency
+ Proficiency with at least one statistical package, or the Python libraries commonly used in data science
+ Excellent critical thinker with strong quantitative skills
+ Demonstrably strong communication skills: truly knows what it means to assemble a story from data and can easily explain how and demonstrate it. Strong listening skills as well as the skills to persuade particularly based on evidence
+ Thorough experience designing and analyzing experiments in a variety of circumstances, including eCommerce
+ 5 years of industry experience in marketing analytics, customer analytics or data science role
+ 2-3 years SQL experience in an industry setting
+ Ideal candidates will possess an advanced degree in a quantitative discipline, e.g., Math, Statistics, Physics, Operations Research, Economics, etc., from a top tier school
**The role is a San Francisco-based, at StubHub’s headquarters. Candidates must be local or willing to relocate to the Bay Area.**
View our accessibility info at https://www.ebayinc.com/accessibility/
_eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at_ firstname.lastname@example.org_ _. We will make every effort to respond to your request for disability assistance as soon as possible._
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